The competition for the two Paddlewheel boats was started by an ex-employee, Dan Ritchie. He was hired to handle food on the Paddlewheels but quickly quit.
Ritchie had the M.S. River Rouge built in 1966 for 500 000$ and it first set sail in 1967. It was 37.5 meters long or 124 feet, and like its competitor, the Paddlewheel Queen, had a capacity of 400 people. These two large boats sailed the same route from Redwood Bridge North in Winnipeg, to north of the Perimeter Highway.
The River Rouge was sophisticated. There was a dress code – people couldn’t board if they were wearing jeans. There were even oil paintings and Leo Mol statues throughout the boat.
In 1971 Princess Margaret took a cruise on the River Rouge. Ahead of her visit an extra area was constructed on the boat, called the “Princess Margaret State Room”.